Some great thoughts from Kristen Lamb on how to keep sane in the midst of writing & marketing.
I am an “Old Dog” of the digital publishing paradigm. When I started out on social media, I did not want to be a social media expert. I enjoyed editing and teaching and longed to write fiction. But every a$$clown with a Twitter handle was a “Social Media Expert” and much of the teaching was nothing short of ridiculous.
Some of the advice was downright predatory (or, in my book, cheating).
In my estimation, most of the tactics were more likely to increase author suicide rates than book sales, so I finally decided to become a Social Media
Expert Jedi 😉 .
I’ve been through all the fads. The FREE BOOK Rush of 2010, The Great .99 Book Deal of 2011, The Amazing Algorithmic Alchemy, The Magical Metrics and the Automation Invasion of 2012-2014 (there are still skirmishes along the front).
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